I’m a Berlin-based CRM Technical & Strategy Consultant specialised in customer growth, engagement & retention for mobile apps: I help brands and digital products craft thoughtful communications with evidence-based and empathy-driven strategies. I currently lead the CRM team at TIER Mobility.

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My work and personal projects bring together my equal 💙 for art and science, integrating learnings on the human experience (BSc. Psychology, M.A. Cognition & Communication) and my continuous exploration into digital culture, technology and wellbeing.